Transactional Transcendence

Society has been part of an ongoing industrial revolution since the late 1700’s. According to experts we’re now part of the fourth revolution.

Quiddly’s niche and contribution to this will be what we call the transactional revolution – new and improved ways of looking at, performing, optimizing and analysing transactions, that will have a profound impact on how business is made.

Our vision is to help society achieve transactional transcendence – a state where everything is happening instantly, flawlessly without any risk, in a fair and transparent manner.


Anis Alekic

Chief Everything Officer

Anis is a true tech virtuoso and one of the founding fathers and former CTO of Quiddly. He holds a degree in Computer Science and has over 12 years of experience in software development as both manager and specialist.

Erik Lövquist

Head of Design

Erik is specialized in user research, UX strategy and customer-centric design. He holds a Ph.D. in Computer Science and has over 14 years of experience as manager and specialist in the field of UX and Product Design.

Jakob Carlbring

Chief Experience Officer

Jakob is one of our founding fathers. He is driven by change and challenging old beliefs and structures. He holds a degree in Computer Science and has over 10 years of experience in managing and developing B2B fintech solutions.

Joakim Nyström

Chief Financial Officer

Joakim has always had an eye for details and loves crunching numbers and doing research. He holds a master’s degree in International Business and has over 12 years of experience in banking and as CFO at software companies.

Johan Stéen

Chief Executive Officer

Johan has a passion for problem-solving and leadership. He holds a degree in Industrial Engineering and Management and has over 18 years of experience both as leader and in specialist positions in sales, operations, customers service, distribution, and offshoring.

Johanna Herrlander

Chief People & Organisation Officer

Johanna is all about building and developing a strong team spirit and awesome culture. She holds a degree in Human Resource Management and has over 10 years of experience in the fields of Executive Search, Recruiting, Change Management and Employer Branding.

Mattias Oscarsson

Chief Technology Officer

Mattias has a passion for combining technology and business both as a specialist and manager. He holds a master’s degree in Industrial Engineering and Management and has a decades experience in tech including as a Software Engineer and System Architect.

Robin Sundving

Chief Marketing Officer

Robin is driven by crafting stories and building brands that finds a special place in both the minds and hearts of prospects, customers and employees. He holds a master’s degree in Media and Strategic Communication and has over 15 years of experience in leading and specialist roles in B2B SaaS.

Rusmir Crnojevic

Chief Product Officer

Rusmir is a true devotee to minimalism and has a passion for building efficient products and teams. He holds a degree in Computer Science and has over 10 years of experience in software development and product management.

How it all started

The initial idea of Quiddly was born in the 2010’s, when part of our team was developing another fintech platform. When searching for technical partners for specific parts of the platform, they soon realised that none met their demands.

Most software companies were stuck in prehistoric standards and methods, reluctant to even consider changing the way they worked and thought about tech. It was out of the need for a flexible and modern software partner, that the first technical components of Quiddly was born.

Classy, but untraditional

Working with Quiddly is anything else but business as usual. We prefer an untraditional approach to software. It should be as easy as possible for everyone to understand what they’re buying. And what they’re buying should actually be what they’re buying. No uncomfortable surprises.

The secret behind our name

Why the name Quiddly you might ask? It’s actually a mixture and wordplay between the words Liquidity and Quid – slang for the British currency pound. And the two D´s is to hint our Swedish heritage. Many words are spelled with double consonants in our mother tongue. Well, that’s it. Now you’re initiated in the secret behind our name.

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