We’re extra proud to announce that our parent company Blingdale surpassed their planned new share issue of 30 million SEK with a total closed capital of 43 million SEK.
![](https://quiddly.com/wp-content/uploads/2022/01/Jakob-blogg-quiddly.png)
The capital comes at a perfect time. We’re more confident than ever in our product and are beginning to make an impact in Sweden. Our next step is expansion into new markets. We will be putting the new capital into good use to boost our expansion, develop our platform and keep on hiring the best talents.
Jakob Carlbring, CEO Quiddly
Great interest from existing and new investors
35 million comes from current investors, and the remaining 8 million from new investors. The funding will be distributed among the subsidiaries. At Quiddly, we will use the capital for product development, scaling our business and making it ready for international expansion.
![](https://quiddly.com/wp-content/uploads/2022/01/Claes-blogg-quiddly.png)
We received a great interest and in just 2 months we secured 43 million. The investors are an interesting mix of IT billionaires, entrepreneurs, and venture capitalists. We’re glad that current investors are showing further interest, and that new ones have found their way to Blingdale.
Claes Ramel, CEO, Blingdale
Specialised in B2B, Liquidity and Transactions
Blingdale functions as an investor and incubator for both business ideas and talents in the B2B fintech space. Focus is on developing solutions and SaaS for liquidity optimisation and transactions. So far, the portfolio consists of two companies: FINQR and Quiddly.
Focus on recruitment 2022
The capital will be distributed between Blingdales current subsidiaries and one new project under formation. Focus will be on recruitment to meet the growth ambitions with geographical expansion, increased rate of customer acquisition and product development.
![](https://quiddly.com/wp-content/uploads/2022/01/Johanna-blogg-quiddly.png)
Johanna Herrlander is responsible for building the organisations employer brand and talent management. She joined the team in 2021 with the mission to prepare the organisations and create the right conditions for the growth journey.
Being a part of building something like Blingdale from scratch is a true HR dream. During 2022 our focus will be on recruitment. We plan to hire around 25 talents in both managerial and specialist roles.
Johanna Herrlander, People & Organisation, Blingdale
Learn more about the Blingdale Group
Curious to learn more about our parent company? Visit blingdale.com