Building what was missing, and what comes next
Anis Alekic & Jakob Carlbring, co-founders of Quiddly
Created from frustration
– shaped by change
In the 2010s, parts of our team were involved in building another fintech platform. While looking for technical partners for specific parts, one thing became clear: the market lacked the kind of software partner we were looking for. Quiddly was born from this very practical problem.
Most solutions were built around old ways of thinking. Flexibility was limited. Innovation was slow. And too often, technology seemed to create friction instead of removing it. That’s why we started building ourselves.
Solving real problems
Quiddly was founded in 2019 to simplify financial services, improve efficiency, and strengthen trust through modern technology. Our ambition has never been to build software for the sake of software. We want to solve real operational problems for financial service providers.
Anis Alekic, founder, and Mattias Oscarsson, CTO, at an early hackathon.
Founder Jakob Carlbring on how our work connects to the lemon problem
Where clarity fails, trust suffers
We believe the credit market should work better for all parties involved. Many creditors operate with unnecessary uncertainty. When clarity is missing, trust suffers. And when trust suffers, the result is slower, less precise and less favourable outcomes for everyone involved.
By gathering, interconnecting and presenting data in the right way, we create the foundation for better decisions, automation and scalability.
Powering Financial Services
Our guiding principle is that our solutions should enable simple and trusted financial services through innovative technology. We build software that helps both humans and AI streamline operations.
Team members from Quiddly and Norion Bank during early project phase
Johan Stéen, CEO, talking core values at a meetup
Rebels at heart
Like many young companies, Quiddly started with a challenger mindset. Our early years were shaped by energy, experimentation and a strong desire to do things differently.
Our adolescent phase mattered. It helped us stand out, attract innovators and early adopters, and establish ourselves as a distinctive player. But brands, like companies, need to evolve.
The Quiddly Lore
If you’ve spent enough time with Quiddly, you’ve probably come across our cartoon universe and the distinguished gentleman and rat, both with their signature pipes. These two are Quiddly’s mascots, Sir and Rascal.
The two have been with us since the early days, and they remain part of who we are and continue to evolve together with our brand and company.
Different dimensions, same story
Sir and Rascal, circa 2239, on Proxima Centauri b after a 23-year cryosleep journey
Established, but not Settled
As Quiddly has grown, our business has matured. We have moved from early momentum to a phase focused more on stability and long-term partnership. We are still driven by the same core beliefs, but paired with greater operational maturity.
Our history is not just a story about where we came from. It is the very foundation of how we build for the future.